The Product Shop – Episode 4: Product Discovery, Planning and Building with...
We’re joined by Amina Saigol, Senior Product Strategist at Connected as we reflect on her beginnings when she first stepped into the tech and product world, how Amina has used her past...
View ArticleThe Product Shop – Episode 5: Implementing Improv with Loblaws
For our fifth episode of the Product Shop we’re joined by Matt Andaloro, Product Manager at Loblaws, as we reflect on his interest in improv and how he’s applied some of those improv...
View ArticleTaplytics CSV Targeting: Simpler Segmentation
Ensuring the right audience segmentation is assigned to an experiment or new feature should be a baseline expectation of an experimentation platform. Taplytics audience segmentation has always been...
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What is Funnel Analysis?
Funnel analysis is the study of converting potential leads into customers. But with funnel analysis producing so much information, how do you know what to focus on? And how can you convert those...
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An All-in-One Guide to a Successful Ecommerce A/B Testing
If you’re reading this, you’re likely running an ecommerce site. That’s great! Ecommerce is a great business model that has the potential to be very profitable. In fact, according to Statista, in the...
View ArticleBest A/B Testing Tools of 2022
A/B testing is one of the most powerful tools that a business can have in its arsenal. With the data you collect and the ability to experiment, you can optimize your conversion rates and increase your...
View ArticleThe Future of Product Engineering Tools is Feature Management
Improving efficiency and quality together is the product engineer’s new mandate. So how can product engineering teams align with this mandate when there are so many internal and external challenges...
View ArticleA/B Test Idea: Reassure your customers with post-purchase confirmation page...
A confirmation email is a transaction-based email that your customer receives after taking a desired action. They could also be considered a “receipt email” because they often look like a receipt. Why...
View ArticleA/B Test Idea: Restructure your main navigation menu
Research has shown that people recall the first and last items in a series best, and the middle items worst. From our experience, links at the beginning and end of a menu on a website receive the most...
View ArticleTaplytics Named a WordPress VIP Technology Partner
Taplytics Brings No-Code Experimentation and A/B Testing to WordPress VIP Clients Taplytics, the industry leading A/B Testing and Feature Management Platform, has joined WordPress VIP’s prestigious...
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